The Best 5 Tools for African Brands

The Best 5 Tools for African Brands

Looking for the The Best 5 Tools for African Brands that are as affordable as they are accessible? Look no further.
Social media can be one of the most inexpensive brand building tools a small African business can have. It requires more time than anything else, but it allows you to expand your reach within minutes. Social media is never a size fits all, so it’s important to only select a few social media platforms with which to work. Your time is valuable, so make sure you are using your efforts where you will get the biggest return on investment. Research your target audience to determine which platforms they use most and start from there.

Use Social Media

Social media can be one of the most inexpensive brand building tools a small business can have. It requires more time than anything else, but it allows you to expand your reach within minutes. Social media isn’t one size fits all, so it’s important to only select a few social media platforms with which to work. Your time is valuable, so make sure you are using your efforts where you will get the biggest return on investment. Research your target audience to determine which platforms they use most and start from there.

Business Cards

Business cards are one of the most versatile and essential tools for branding. It’s small enough to fit in most people’s pockets or wallets, but features all of the most important details about your business. Unfortunately, the lifespan of a business card can be short if it doesn’t have a unique design. If you are having trouble, sifisos.com is available to help you come up with a design to keep your business card out of the trash.

Write A Blog

If it’s done properly, having a blog can help you establish yourself as a thought leader in your industry. The key is to create great content. Do your research to find out what questions your target audience need answered. What resources could they use to make life easier? It’s important to promote your posts, too, because it doesn’t matter how good it is if people don’t know about it. Share it on social media.

Host An Event

Another great way to boost business is to host an event. It can be as small as a sidewalk sale or as big as a lekker community braai. Get out and meet everyone who stops by to build a relationship with them. They will be more likely to use your product or service if they feel personally connected to you.

Send A Press Release

There’s nothing better than free advertising, which is what you can get if you are featured in the local news. Write a press release about your business and send it to your local media. Growing your business is about building your brand and developing a positive reputation. The more people know about your business, the more likely they are to use your products or services.