Social networks are now a substantial part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. We conceptualise and design ads that our clients use to advertise their products and services on social media. How to use social media advertising is not rocket science. Here are various types of social media ads and what they’re best for.
PHOTO ADS Facebook photo ads include 125 characters of text plus a headline and link description. They can also include a call-to-action button like Shop Now or Send Message.
You can create your photo ad in Facebook Business Manager, or simply promote a post with an image from your Facebook Page.
Quick tip: Facebook photo ads work really well for showcasing new products or services. Show people using your product, rather than a simple photo of the product itself.
Video ads can be a great way of drawing people in with compelling visuals that highlight the best parts of your brand.
Quick tip: Short videos have higher completion rates. Stick to 15 seconds or less if you’re placing videos in the mobile feed.
A slideshow is an ad that creates a video from several static images. They can be your own or stock images that Facebook provides.
Slideshows offer the compelling motion of video, but require no video-specific resources to create. If you’re not ready to try video ads but want to move beyond static photos, slideshow ads are a great option.
Quick tip: Slideshow ads load fast even on slow connection speeds, so they can be a particularly great alternative to video if your target market is likely to access Facebook from a slow connection.
PHOTO & VIDEO ADS
Your Instagram photo or video will look like a regular Instagram post—except that it will say Sponsored in the top right. Depending on your campaign objective, you may also be able to add a call-to-action button.
Quick tip: Make sure your photo and video ads are consistent in style with the organic posts you share on Instagram so that viewers recognize the ad is from your brand.
In an Instagram carousel ad, viewers tap the arrows or swipe to scroll through different images.
Quick tip: Make sure the images you use in your carousel ad are visually similar and tied together by a common theme.
INSTAGRAM STORIES ADS
Instagram Stories ads can use photos or videos up to 15 seconds long. These ads display in full-screen format between people’s stories.
Quick tip: Instagram Stories only last for 24 hours,
When you enable Twitter Promote, the Twitter algorithm automatically promotes your first 10 daily organic Tweets to your specified audience.
Quick tip: Twitter Promote mode costs $99 USD per month, and Twitter says accounts will on average reach 30,000 additional people per month and gain an average of 30 new followers
TWITTER AD CAMPAIGNS
When you set up your own Twitter ad campaigns, you start by choosing your business objective, which ensures your ads align with your business goals.
Quick tip: Run separate campaigns for mobile and desktop users to get the best conversion rates. Twitter recommends you avoid using hashtags and @ mentions in your ads so that your audience does not click away.