We just can’t imagine internet without Google. This company rules our personal and work life. We use popular Google products like Gmail, Google Drive and Docs almost everyday. But ever thought of using Google for business? I’m sure you’ve never heard about at least half of these free tools. Check it out.
Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google Business makes it easy for small business to list their business on Google products such as Maps, Google+ and on search engine.
Google My Business is a free tool that lets you list your local business easily. Its a great way to build your web presence and generate more leads.
I’m sure you haven’t heard about Google Retail yet. This free tool offers solutions for merchants to list their inventory on Google and start shopping AD campaigns. You can create a Trusted Store and display customer rating or manage inventory across Google using Merchant Center. Google Trusted Stores have to pass a test for reliable shipping and customer service, and in so doing, they earn the right to display a Trusted Store badge.
Depending on the location of your business, Google also offers Android Pay and delivery service called Google Express.
Think With Google is a nice place where you can get industry insights, useful articles, research documents, case studies, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business.
It also has collection of creative AD campaigns you can draw inspiration from.
The ultimate goal of any business is to attract more eyeballs and generate more leads. In the case of companies that sell products or services online (like a cloud accounting software), their website is the only source from where the customer gets to know about the business.
Everyone is happy when leads flow consistently but we must find out the source of traffic, which pages they spending their time on, their location, etc. Google Analytics is a great free tool that tells us everything about our website visitors. You can spend some time learning how to use it and get some really useful insights.
If getting data from Google Analytics sounds little technical, you can take help of your developers or the web design company who manages your website.
At ProfitBooks, we have to constantly keep ourselves updated with latest developments in the accounting and taxation industry. For this, we rely on Google Alerts. This very useful free service from Google sends you an email alert whenever there is any news about topic of your interest appears on internet.
With this, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. Its super simple to use – you just need to add a topic or a search phrase and create an alert.
Every business needs to evolve with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization.
In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.
Google Correlate is a close cousin to Google Trends – it’s actually Google Trends in reverse (and just as powerful). With Google Trends, you type in a query and get back a data series of activity (over time). With Google Correlate, you enter a data series (the target) and get back a list of queries whose data series follows a similar pattern.
In Google Correlate, you can find correlations across time AND space. If you trying to define your target personas for a new product or service, you can use each correlation to get deep insights about your audience.
The more fascinating part of Google Correlate is the Search by Drawing function. Draw a fun graph and Correlate will give you search keywords that best match your graph creation.
If you find it a it complicated to understand, here is a nice guide that explains how to use Google Correlate.
Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.
You might be frequently using Google Docs, Sheets and Slides but very few people use this wonderful free tool – Google Forms. Its simple yet powerful way to collect data using online forms. There are so many use cases – Maintaing sales leads, taking short surveys, conducting interview tests, etc. At Profitbooks, we use it to collect feedback from the customers.
This Blogging service from Google is popular among individuals but very few businesses are using it to it’s full potential. Start using Google Blogger for business and write about product updates or latest company news. Best part is, Google will give you some SEO love and your content will get indexed more quickly on Google search.
If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. Its a great tool to find out which keywords people are searching for more often. You can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.
Google Webmaster Tools is another useful product that give you valuable information about Site Traffic, Site Health, Optimisation suggestions and various other resources.
You can submit your webpages as well as your sitemap to Google’s index.
With Google Feedburner, you can allowing your visitors to subscribe to your website content, particularly your blog, using RSS feeds. After subscribing, visitors can receive regular updates via their web browsers, RSS readers, or email. This can prove very helpful to the growth and reach of your business blog.
Fed up of routine articles on a specific topic – like business growth? Get more meaningful information using Google Scholar. It is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.
Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.
Google Hangout started as a simple communication platform for individuals but with its powerful video conferencing feature, more and more businesses started using it. You can have a conference call with your overseas customers, present a webinar to your users, host a QnA session online, interview candidates and even hold group meetings.
Google calendar is not just about keeping track of your meetings. It has many hidden functions that can improve your productivity. At ProfitBooks, we have to conduct product demos almost every day. With Google Calendar, we can setup appointment slots so that our customers can schedule the demo easily.
Apart from this, you can create different calendars for different purpose (specific to a team, etc), schedule meetings with groups using “Find a Time” or “Suggested Times”, add a Google Hangout to your event, browse interesting calendars, sync it with your CRM and do much more.
There is numerous tools to manage notes like Evernote and OneNote. However, Google Keep is light weight and super easy tool that comes handy while managing daily chores.
Best part of Google Keep is its native integration with other Google services. It has a spectacular system for setting reminders that ties directly into other Google services.
For example, you can create a note in Keep and then tell the app to remind you about it at a specific date and time or even when you are at a certain location (say, at a client’s office or the grocery store). When the appropriate time or place arrives, you’ll get a notification on phone as well as in your Inbox.
18) Google Drawings
We all know about Google Docs, Sheets, and Slides but very few people know about its “neglected” siblings. Google Drawings is the freshest among all Google Drive tools. It is not a full-blown image editor like MS Paint but the graphic editor is more powerful for one simple fact – it is a real-time collaborative application. At its most basic, it is an online whiteboard.
Lay out diagrams, create flow charts, and then easily add them to other documents or embed them on a website with Google Drawings.
Here are a few specific things you can do:
Google Groups is one of Google’s oldest services but still unknown to most people. It is a collaborative space for online discussions around any topic. Each group has its own email address, and members can share information using this single email address instead of emailing each member separately. Discussions are threaded and you can join a conversation on Google Groups or via email if you are part of a group’s mailing list.
A Google Group can be a forum, a Q&A website, a customer support center, a knowledge base, a shared platform for all of Google’s tools, and much more. Any small and big organization can use Google Groups to facilitate communication. You can even embed a group on your website to build up user engagement with your site visitors.
As more and more devices are coming up with different screen sizes, crafting an user experience for a website or app that’s intuitive and powerful is a tricky proposition. To help Web designers achieve a balance, Google has introduced a useful utility called Resizer.
With this tool designers can test Material Design across platforms, and see where the breakpoints are. Rather than hope for the best when designing a Webpage, Resizer shows you — in real time — if the site is recursive for mobile.
It was designed for Google’s material design but it works fine with any URL. Its a great way to test how your website is visible on different devices.
Google give a lot of importance to how quickly your webpage loads as this directly affects the visitor experience. To help developers to optimize the webpage, Google introduced couple of handy tools under the name PageSpeed.
With this tool, you can find out the possible issues that might be slowing down your website. Google also suggests ways to fix the errors. Faster loading pages get better ranking on Google search engine.
Sometimes sharing a long URL on social networks like Twitter can be painful. This is where Google’s URL Shortener comes handy. You can feed any long URL to it and this tool generates a short link that can be shared anywhere.
Not only this, you can get detailed analytics on number of clicks, referrers, browsers, country and much more.
Designed for teachers and students, Google Classroom helps easily connect the class, track their progress and achieve more together.
Teachers can create classes, distribute assignments, send feedback, and see everything in one place. Google Classroom ties Google’s many products together to help educational institutions go to a paperless system.
Google offers hundereds of tools for developers to help them with creating better web application, mobile apps, build apps on top of Google products such as Maps and lots more.
Most of these Google products are unknown to a normal internet user. Check out these developer tools site more for information.
Digital Garage is a fantastic resource from Google where you get free tutorials on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google.
Topics range from building online presence, improve search engine rankings, using social media, selling online and lot more.
I’m sure, you didn’t know about this hidden gem from Google.